Online Gaming in Emerging Markets

82

 Attitudes towards gaming over the past few years have been quickly changing, as different generations have begun to find their own ways to embrace the modern pastime, particularly on our mobile devices. The change has been so quick over the past few years that now research suggests over 50% of all gamers are now women over the age of 34 and are particularly drawn to a variety of mobile games, reaching a previously difficult market. The next big step for many has been to look toward the different emerging markets and how growth can be found there too.

One of the big targets for many has been aimed at countries such as India. The region has found massive growth in different areas of mobile use, particularly online over the past few years as social media platforms like TikTok have become the most represented here with hundreds of millions of users, and this provides a largely unseen opportunity. That isn’t to say there isn’t some difficulty for online gaming platforms, as there are many different rules and regulations that can prevent growth from happening as quickly as many would like. There is little regulation to protect the end user although other countries examples may provide a stepping stone here, but also that online gaming particularly online gambling remains illegal in many different parts of India and other nearby regions.

There is certainly an opportunity for this to change, however. Much of this regulation and many of these bans were put into place before many of the current sites and operations were able to grow and become as popular as they are today. There are indeed already many successful sites that do operate within India as reported on sites such as Asiabet.org, which are well represented in the region.

 

 

As the youth in particular become more westernised and strive to have access to many of the same services as can be seen with social media platforms as a primary example, there may be a bigger push to ensure that these different online services particularly within gaming become more readily available and without restriction. Also given the changing attitudes towards the older audience in the west to gaming, the same could also ring true in the east as gaming becomes more prominent and more easily accessible.

It is difficult to say how quickly these changes could occur however, as there are other big factors that could hinder progress. In these regions in particular, religion has often been cited as a main reason for a slow in change and may still yet be a determining factor behind future restrictions. Or we could see what has been seen in other parts of the world where online gaming options fall in to a bit of a grey area and users find ways to access these sites and play in different ways that remain legal, but fall a little outside of where regulation operates.

comments