Odisha’s young Ad-maker Dayanidhi Dahima to debut in short-film making to be screened on Netflix


Bhubaneswar: Dayanidhi Dahima, a successful young ad-maker from Odisha’s small town Rajgangpur is all set to foray into film making under the banner of Netflix. The young entrepreneur has always been passionate about ad making and film making is in his DNA.
“No place is small when the dream is big and film making is what I have always dreamt of” said Daya when asked of how the idea of film making germinated in his mind being a small town boy. “There had been failures one after another. In all these years, I have learnt that the love for one’s work should never fade because it is something that will always keep you down to earth” he added to his thoughts.
This creative genius has shown a plethora of creativity in the field of advertising. It is worth mentioning that Daya with his brilliance in ad making has set a bench mark in the field of entertainment in Odisha. His self established company ‘Daya Entertainment’ has served to all big events and brands starting from advertisements to fashion ads, celebrities to wedding plans and so on in Odisha. In fact it was Daya who brought the concept of celebrity management in Odisha.
Daya has directed TVC for brands such as Natural’s, Diesel, All that Jazz, Frozit, Waffles Bite, Casa livings, Nexus, Lalchand Jewelers and many other top brands of Odisha. Coming to celebrities he has done celebrity management for top celebs including Raveena Tondon, Tisca Chopra, Shaan, Mandira Bedi, Chetan Bhagat, Kiran Bedi, Dabboo Ratnani and lot others. He is the one who manages the top brands as well as the top events of the state. For his impressive entrepreneurship he has achieved the young achiever awards from prestigious organizations such as Subhas Ghai’s Whistling Wood International and Parichay Foundations.
Soon Daya will be engaging himself in production of his first film starring well known celebs – Radhika Madan, Vikrant Massey and Aditi Rao Hyadri which will be featured in Netflix. The film will be directed by Mansi Jain popular for having directed short films like Chutney and Chhuri. The film is going to be a suspense-thriller and will be shot in Dehradun.
“This is my first film and I am planning to make ten movies in a year after this. I especially want to include technicians from Odisha in my movies post this. I belong to Odisha and I know the talent here, which definitely needs a good exposure and platform,” he expressed.
Dayanidhi has been connected to Bollywood since a long time but decided to make a movie only now. “I completed my education on in VFX from Maya Academy of Advance Cinematics followed by cinematography from FTII, Pune and I was in no hurry. I took my time, step by step. I would like to convey how kind and supportive Odisha has been, for which, I am forever grateful to the people here,” he said.