O Balma Shatters Odia Music Album Record with 6 Lakh Views in 24 Hours

Bhubaneswar: Amara Muzik’s O Balma, that has created quite a buzz in the past, especially on TikTok recently crossed 6 Lakh views in 24 hours of its Video Song release on 23rd August 2019 on Amara Muzik’s YouTube Channel.

O Balma, sung by the renowned Odia singers Aseema Panda and Tarique Aziz earlier saw its Studio Version release in <Month, Year>. The label then released the video song starring Lipsa Mishra and the internationally acclaimed dancer, Harihar Dash. This music album is Lipsa’s first and has garnered much appreciation from its audience. The song is composed and written by Sumit Dikshit.

Banner: Amara Muzik
Director: Harihar Dash
Producer: Naveen Bhandari
Starring: Harihar Dash, Lipsa Mishra
Music Director: Sumit Dikshit
Singer: Tarique Aziz, Aseema Panda
Lyricist: Sumit Dikshit

“It’s overwhelming to see such response on my first music album. The industry has been a blessing and I am grateful to the audience for appreciating my work. Also, I’m thankful for having taken up this project with Amara Muzik. It’s been a great experience working with them and, of course, Harihar too.”, Says Lipsa Mishra

“We’ve seen how the song has been loved by the audience in the past and considering that, we did expect quite good numbers on the video. However, the overwhelming response that the music video has received in the last 24 hours of its release is something we did not anticipate.”, says Suraj Mohnot, Digital Marketing Head, Amara Muzik.


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