Mumbai: The Homecoming of the mega celebration of Indian cinema, NEXA IIFA Awards 2019 commenced with a magnificent amalgamation of music, fashion and entertainment all on one stage, at the spectacular IIFA Rocks 2019. Celebrating 20 glorious years, the highly awaited star-studded annual ceremony was hosted for the first time ever in India in the home of Hindi Cinema, Mumbai at Dome NSCI SVP Stadium. A musical spectacle befitting the largest film industry in the world, IIFA Rocks continues to be a platform showcasing musical talents at the global stage with top-notch performances by music maestros of the industry.
A treat for music and fashion lovers everywhere, IIFA Rocks 2019 witnessed a breath-taking commemoration of fun, glamour, delightful acts and surprises with mesmerizing performances all under one roof!
The magical IIFA Rocks evening celebrated the very best of Indian Cinema with the highest level of achievement through the glamorous IIFA statuette with the felicitation of winners in the Technical categories. One of the highest-grossing Indian film, Andhadhun led the winners list by walking away with 4 awards in the technical category including Screenplay (Sriram Raghavan; Arijit Biswas; Pooja Ladha Surti; Yogesh Chandekar) Editing (Pooja Ladha Surti), Sound Mixing (Ajay Kumar P.B (Post House)), Background Score (Daniel B. George). Tumbbad won 2 awards in the technical category: Sound Design (Kunal Sharma), Special Effects, Visuals (Filmgate Films AB). Other notable winners in the Technical category were Sudeep Chatterjee ISC for Best Cinematography, for Padmaavat, Akshat Ghildial for Best Dialogue for Badhaai Ho, Best Choreography to Kruti Mahesh Midya, Jyothi Tommaar for the song Ghoomar from Padmaavat.
Enthralling the audiences and keeping them glued to their seats were the charismatic host duo for the spectacular IIFA Rocks evening, Radhika Apte and Ali Fazal. The homecoming celebration of the 20th edition of NEXA IIFA AWARDS 2019 saw the multitalented Amit Trivedi mesmerize the audience with his epic performance. Captivating the audiences and weaving the magic of IIFA Rocks further were the terrific duo Salim – Sulaiman, singing sensations Neha Kakkar, Jonita Gandhi, Tulsi Kumar, musical genius Ranjit Barot, and the captivating Kutle Khan and Nakash Aziz. The musical extravaganza also saw power-packed Punjabi act performances by talented Jassi Gill, B Praak, Dhvani Bhanushali at IIFA Rocks 2019.
Furthermore, adding glamor to the evening celebrity duo Shantanu & Nikhil and Masuuma Namjoshi presented a fashionable mélange of exquisite and gorgeous designs on the ramp.
Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India said, “The automotive industry has moved beyond ‘Retail Experiences’. It is about privileges now. From innovations to hospitality, the entire journey has become more evolved and indulgent. And NEXA’s association with IIFA awards is a wonderful testament to that fact. We are happy to take our relationship with IIFA into its fifth year. We are inspired by the fact that our association brings us a step closer to our new age customers who seek global experiences in their everyday lives. NEXA is as much about innovative technology, as it is about global design and sophisticated style. In just four years we have touched a million hearts and the newest member to embody NEXA’s values is the all new exclusive 6-seater, the XL6. This premium MPV is all set to charm you with its looks and charm you with its premium interiors, leaving you truly inspired.”
Andre Timmins, Co-Founder-Director- Wizcraft International, said, “IIFA has always been at the forefront in promoting Indian cinema in various facets and has always endeavored to act in the best interest of the Indian Film Industry to build better avenues for community engagement, cultural exchange, business and trade, tourism and cinema ties. Since 2007, IIFA has been advocating the environmental agenda having launched the concept of ‘greening the IIFA’s’ with bright green carpets instead of traditional red ones to planting trees, to partnering with United Nations and multiple charity organizations to make a difference to our home, our world. We are thankful for the industry who has helped and supported us during our 20 year old journey that has made IIFA a global phenomenon. And for our homecoming edition we look forward to another successful year for IIFA and Indian cinema we are sure that it will be Magical memorabilia experience for all.”
The prestigious 20th edition of the IIFA Awards is presented by NEXA and will be broadcast on Colors Viacom18 for the fifth consecutive year.
Woosh Washing Expert detergent for the third consecutive year partners with IIFA to promote the cause of gender equality with the campaign “Barabari Ghar Se Shurru”; Tata Tea Gold is the Brand Partner, EaseMyTrip.com as the Travel Partner, Exclusive Digital Global Partner-Facebook, Ethical Beauty Partner-The Body Shop, Brand Partner-Manyavar.
Yogesh Jain, Director at Woosh Washing Expert, says, “We take immense pleasure and pride in announcing our partnership with IIFA for the 3rd consecutive year as a Cause Partner supporting the cause of “Barabari Ghar Se Shuru – Equality Begins At Home”.
For the fifth consecutive year, the IIFAs will be broadcast on India’s No.1 premium Hindi entertainment platform, Colors and Colors Cineplex with a stunning line-up of star-studded programming comprising NEXA IIFA AWARDS, IIFA Rocks and Rewind episodes comprising magical moments from the IIFA Treasure troves.
Nina Elavia Jaipuria – Head, Hindi Mass Entertainment and Kids TV Network, Viacom18 , “We at COLORS are delighted to strengthen our stellar partnership with IIFA as the prestigious award franchise completes two decades of celebrating cinematic excellence. IIFA celebrates and commemorates creative talent of our film fraternity and resonates with our vision at COLORS. Viewers of COLORS and COLORS Cineplex will be enthralled to witness their favorite artists perform on the grand stage of IIFA Rocks which comes back home to Mumbai this year.”
Puneet Das, VP Marketing – Tea (India), Tata Global Beverages Ltd, said “Tata Tea Gold is proud to associate with IIFA as a brand partner on their 20th Anniversary as it is being hosted for the first time ever in India in the home of Hindi Cinema. IIFA is synonymous with Indian cinema and over the years has stood for the ‘Gold standard’ of celebrating Indian Cinematic achievements. Likewise, Tata Tea Gold stands for a ‘Gold standard’ in tea drinking experience with its rich taste and an irresistible aroma. Tata Tea Gold #DilKiSuno campaign invites consumers to buy a pack of Tata Tea Gold and win a chance to attend the exciting IIFA2019 awards event in person. This is a perfect opportunity for our consumers to witness the glitz and glamour and watch their favourite stars up, close and personal…. and we already seeing this excitement in the overwhelming responses we have been receiving so far. We wish IIFA a very happy 20th anniversary and many more to come.”
IIFA continues to embark on its journey to be the pioneers in the world of entertainment as a global phenomenon to create positive impact across the globe. This year is set to be the most extravagant and astonishing IIFA till date. IIFA is dedicated to building bridges across cinemas, businesses, communities and nations, creating everyone’s dream: “One People. One World”.