Kurnool: Max Fashion, India’s leading fashion brand launches 300th store in India and the store is in Kurnool. Marking the occasion as one of the many milestones the store was inaugurated by renowned Telugu actress Ms Lavanya Tripathi, Mr Sumit Ghildiyal, VP–Retail Operations & Mr. Prashant Paul, Territory Head for Andhra Pradesh & amp; Telangana region.
Max has seen a rapid growth since its inception. In 2006, the brand forayed into retail in the Indian subcontinent opening its first store at Indore. Today the brand has a presence in over 100 cities that consistently deliver international fashion trends at amazingly affordable prices. Today, Max Fashion stores across the country serve over 100 million satisfied customers a year. Max is pursuing a strategy of “Any time – Anywhere”. Max is now a true Omni-channel brand that supports online shopping and has a dedicated app for the same. The app has successfully managed to garner a net base of 6.7 million users in recent times. The brand is also equipped with first in industry features like click & collects at the nearest store, ship from store & return to the store, and more.
“Max Fashion understands the pulse of its customers and provides them with a combination of trendy and traditional apparels at great prices. It is the most preferred fashion destination for families yet at the same time, resonates with today’s youth. I am delighted to be a part of this auspicious event which marks as a milestone in Max Fashion’s incredible journey”, said Ms Lavanya Tripathi, who looked fabulous in ensembles from Max’s latest Festive collection.
On the occasion, Mr. Sumit Ghildiyal – Vice President , Retail Operations , Max Fashion said, “We are extremely excited to launch 300th MAX store in India & 39th store in Andhra Pradesh & Telangana which is undoubtedly a huge market for us. It’s just the beginning as we are focussed to achieve many more milestones. Looking at geographical penetration of our stores we are widely spread across Region.
Speaking on the success of Max Fashion, Mr. Prashant Paul, Territory Head for Andhra Pradesh & Telangana region commented, “This is a huge landmark for us, launching our 300th store and we believe the market is ideal for our brand which sets the newest styles and trends. Max Fashion is the only brand which works on an eight-season cycle, which is as quick as 45 days per season, thus curating unimaginable number of style annually which is unmatched by any fashion player in the world.”
“This festive season Max Fashion has come up with two special and extraordinary collections – Sindhuri and Banaras Tales which is designed keeping the spirit of festival in mind” he added.
With over 100mn customers visiting Max every year, and a loyal consumer base of 24 million growing at robust growth rate of 25% every year, it is this trust & consistent patronage by Max consumers which has resulted in MAX growing at 30% CAGR over last 5 years. With sales of more than 100 million pieces this financial year, Max has truly established leadership position in Indian fashion industry.