Cuttack: Max Fashion, India’s leading fashion brand, launched their second store in Cuttack at SGBL Square Mall as a gift for Rajo Festival Shopping 2018. Miss ArchitaSahu, famous actress of Oriya Film Industry inaugurated the store along with the kids of Ananda Marg NGO and models. They also presented the summer collection in the new store. The store spans across 10505sq ft and is one stop destination for contemporary fashion for every family.
Commentingon the launch, Nikita Kumari said, “We have received a remarkable reaction from the city. The love and acceptance by the customers has motivated us to expand our footprint in the city. I hope our customers will continue to enjoy wearing our garments. Keep loving and supporting us!”
“I just love coming to Max store every time. I am thankful again for giving me this opportunity again. I have my summer favourites already from this new range. You can look forward to folksy, floral embroideries peppering dainty, strappy silhouettes which play with volume; embellished off-shoulder tops with cascading sleeves; peppy resort prints; and beachside motifs. Crafted in a summer-friendly palette of coral, butter yellow, pepper green and poppy red with accents of fuchsia and blush, there’s a touch of whimsy to the collection.” Says, ArchitaSahu.
The 2018 women’s collection brings bright pops of colours for the discerning fashionista—thinks summer-friendly, ruffled silhouettes in bold colours and bright tropical prints; or the Latino-influenced Safari range that combines rough and rugged surfaces with the sheen of satin. The mix of layering and fabric play brings an uber-chic look to the collection. Florals bloom all year round, but Max Fashion’s summer collection gives it an interesting spin with garden-inspired botanicals interpreted through a modern take on the silhouettes.
Summer marks the beginning of planned holidays. You are ready to pack your bags and set out on your dream adventure. Max Fashion’s fresh pastels and bright accents underline the summer mood. Comfort is the key to this collection—classic silhouettes dominate with a focus on laidback moods and easy movements. Camo too is given a fresh twist incorporating foliage patterns. Then there are sophisticated resort prints taking their cue from tropical getaways and the classic nautical style. The latter gets an update with soft, gradient patterns on light backgrounds for a contemporary feel. Stay in style and make sure you get noticed with these fashion staples, perfect for the bright Indian summer.
If going Indian, Max Fashion offers a host of styles and silhouettes: Tropical florals in classic Indian hues and feminine silhouettes embellished with ruffles, tiers and smocking details. Then there are the season starters – the Indigo range of classic draped and trendy silhouettes. This is followed by Falgun—featuring colourful, patterened chintz florals. Quirky Jamdani prints, and pastel, floral block prints in hues of indigo and Mexican mustard, add more interesting notes.