Mahindra launches the New BSIV Construction Equipment Range

 Pune:  Mahindra Construction Equipment (MCE) of Mahindra & Mahindra Ltd., part of the Mahindra Group, today introduced BSIV compliant construction equipment with the launch of the new BSIV compliant Motor Grader – Mahindra RoadMaster G9075 & G9595 & Backhoe Loader – and Mahindra EarthMaster SX, and VX. . 

MCE’s BSIV Range adheres to its commitment to lowest cost of maintenance in the industry. The MCE BSIV range will have a robust iMAXX telematics solution providing customers with diagnostic, prognostic, and predictive fleet management along with many other category-leading features. True to Mahindra’s belief of providing disruptive services, it reaffirms its commitment to superior performance, higher uptime and lower operating and owning costs, and thereby higher profits.

 

Jalaj Gupta, Business Head, Mahindra Truck & Bus and Construction Equipment., said, “Keeping with our brand purpose to guarantee prosperity for our customers for the Construction Equipment business,  we are happy to introduce our BSIV range of Mahindra EarthMaster Backhoe Loaders. We are a challenger brand and our aim is to provide our customers with best-in-class solutions which provide high reliability and low owning and operating costs, thereby improving their productivity and profitability.”

 

Mr. Gupta further added, “We are also pleased to launch our BSIV compliant range of the Mahindra RoadMaster Motor Graders necessary due to the advent of new emission norms for the Construction Equipment industry. These tough and reliable products have been designed and developed in India after an in-depth understanding of the needs of the consumers which is the hallmark of Mahindra’s product development process.”

 

Mahindra Construction Equipment (MCE) is an Indian Construction Equipment OEM that designs and manufactures machines customized to the needs of Indian customers since 2011. MCE is committed to providing a disruptive customer value proposition of assured higher profits and have a winning range of Backhoe Loaders, EarthMaster and Motor Graders, RoadMaster (17% market share). Currently over 7000 EarthMaster and over 700 RoadMaster are delighting customers with their 24×7 superior performance and are committed to building the nation frugally, driving higher prosperity in the ecosystem.