Konark Cement Celebrates Utkal Divas with Odias at Kolkata

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Kolkata: Market leader in Odisha, Konark Cement, celebrated the State’s foundation day, Utkal Divas, along with [email protected] Welfare Association at Science City in Kolkata on Sunday. Over 1,000 Odia speaking people belonging to different sects who live in Kolkata participated in the event, titled Vande Utkala Janani, which showcased rich cultural heritage of Odisha.

Internationally acclaimed Odissi dancer Guru Giridhar Nayak, Chief Commissioner for Central Excise, Customs and Service Tax of WB Mr. Sushant Kumar Panda, Principal Commissioner of Income Tax Mr. Kumud Chandra Paricha Pattnaik, Director General of State Crime Records Bureau Mr. D P Tarania, and Mr. Indrajit Chatterji, Executive Director (Sales & Marketing), Dalmia Bharat Cement graced the occasion.

Eminent guests spoke about the strong relationship shared by Odias and Kolkata. They said, Kolkata has been the land of desire for aspiring Odias for a long time, while Kolkata has gained immensely from Odias who have made it to the top in various fields.

Speaking on association of Konark Cement with the event, Mr. Indrajit Chatterji, ED Sales & Marketing, Dalmia Cement East said, “Konark Cement is a legacy brand in Odisha and it has been associated with Odias for over six decades now. People from Odisha have their sentiments attached to our brand of cement for multiple generations. Now when we are present in markets outside Odisha, we respect that sentiment and stand by the people irrespective of wherever they are in East.” Maker of Konark Cement, Dalmia Bharat Cement, is the fourth largest cement manufacturer in India. It also operates with premium brands like Damia Cement and Dalmia DSP in the Eastern market.

Mr Anirban Paul Chowdhury, Asst Executive Director Marketing, Dalmia Cement East, added “Konark is a brand that’s been around for ages and is one of the foremost homegrown brands from Odisha. The brand’s tagline “Khushiyon ki buniyaad” signifies the fact that it is the foundation for everlasting happiness. Hence celebrating Utkal Divas, which is a happy occasion, is an apt brand association and right fitment for the brand”

Cultural events in the evening included classical Odissi dance and other forms of folk dances from Odisha including the famous Paika dance, followed by culinary specialties of Odisha.

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