Bhubaneswar: India’s leading manufacturer of TVs and electronics, Super Plastronics Pvt. Ltd. (SPPL), a Kodak brand licensee, today made its offline debut with over ¬¬¬¬100 selling points (retail stores), with the aim to capture market share in Orissa by 2020.
According to the latest report by TechSci Research, the television market in India is anticipated to cross US$ 9 Billion by the end of 2021. With a population of over a billion, India is a prominent developing nation, with asubstantial middle-class base and rising per capita income. In recent years, the Indian television market has witnessed drastic transformations, with consumer preference changing from CRT TVs to Smart TVs. With new technology emerging at a rapid pace and with the robust risein technologically advanced televisions, the Indian television market is expected to grow at a brisk pace.
Commenting on the development, Mr. Avneet Singh Marwah, Director and CEO, SPPLsaid, “The strong traction KODAK HD LED TV has received over the past yearis a testament of our confidence of leveraging Kodak’s brand legacy and revitalizing its brand recall in the minds of customers across India. The brand was launched on online e-commerce channels to ensure immediate brand visibility andwe have since successfullymade our offline retail debuts across the country.The entire Kodak HD LED TV portfolio will be available across these selling points to ensure easy accessibility for all our customers in Orissa. Additionally,it’s our endeavor to lead the charge in making the Indian TV industry “CRT free”, by offering technically superior products at an affordable price point. Orissa is amongst the best markets for consumer electronics in the country and we have a constant presence in the state. We aim to capture a market share of about 20%in Orissa by 2020.Post our debut success in Ahmedabad with our pilot project in terms of this Omni-channel expansion, we hope to replicate this success in other vital marketslike Orissa.”
Furthermore, he added,“Our dedication towards expanding our footprint has been through the right mix of enterprising abilities and through the loyalties of our consumers. We are optimistic that our offline sales numbers will challenge our online sales numbers and hope to achieve a sales ratio of 50:50 (offline: online) by 2020.”
Mr. Gunjan Pichori, Regional Manager, SPPL,said “I have been associated with SPPL for 10 years and it gives me immense pleasure to bring Kodak TV to Orissa. We have witnessed a gradual but solid shift in the regional market, wherein customers are now actively looking to upgrade from their current CRT TV’s to technically superior LED’s. Kodak TV offers the right mix of robust brand recall, SPPL’s strong legacy,superior product portfolio and a vast service center network encapsulating over 50 service points across Orissa. We are positivethat the product will get the desired traction in this market.”
The KODAK HD LED TV brand was launched by SPPL in India in August 2016 through online e-commerce platforms (Shopclues, Amazon, Paytm& Flipkart).