New Delhi: In an effort to stay closer to the customers, Isuzu Motors India, the Japanese manufacturer of popular D-MAX pick-ups and SUV, inaugurated a new Lifestyle showroom of Torque ISUZU in Surat. The new facility exudes contemporary elements that promotes ‘lifestyle and adventure’ with the thematic vehicle display in a café setting. Its design inspiration is based on the ISUZU Café, the brand showroom located in south Mumbai, having India’s leading speciality coffee company, Blue Tokai Coffee Roasters, to brew a sense of liberation from the monotony.
Spread over an area of around a 4,500 sq.ft, the new facility is located in the corporate and automobile hub on Dumas Road, providing convenient access and branded ambience to customers. This touch-point will connect with every age group – from young budding enthusiasts, businessmen who stand out or to a family which seek the best of both worlds.
With strong focus on service and customer experience, ISUZU Motors India also inaugurated the new full-fledged service centre of Torque ISUZU in Surat. Located on Veshu Abhwa Road, the new service centre is spread over an area of 14,400 sq.ft. It is well-equipped with modern tools, 8 service bays and skilled technicians to offer seamless service support to all ISUZU customers in the region.
The new facilities add to the existing 7 sales and service touch-points of Torque ISUZU already operational in Ahmedabad, Bhuj, Gandhidham, Mehsana, Rajkot, Vadodara.
Commenting on the occasion, Mr. Ken Takashima, Deputy Managing Director, Isuzu Motors India, said, “Our presence in Surat is expected to address the growing demand for ISUZU vehicles in this region. The ISUZU D-MAX range of Pick-Ups is a game-changer in the state, thanks to the ‘value and versatility’ it offers to our customers. The ISUZU D-MAX S-CAB and V-Cross have been favourites among the customers in the region. Gujarat continues to be one of the key growth markets for ISUZU and we are happy to ramp up our network in the state with Torque Commercial Vehicles to address varied Lifestyle and transportation needs.”
Mr. Kuren Amin, Managing Director, Torque ISUZU, said, “With the growing customer base in the state, we are delighted to open a thematic Lifestyle showroom and a modern service facility in Surat, for ISUZU. These exciting range of utility vehicles from ISUZU have become the preferred choice for many traders and businessmen in the region, thanks to its versatility, performance and value it offers. We will continue to deliver on our customers’ expectations and provide the right service at all times.”
About Isuzu Motors India Pvt. Ltd.
Isuzu Motors India Private Limited (IMI), a subsidiary of Isuzu Motors Limited, Japan, was established in August 2012. Headquartered in Chennai, the company sells the popular ISUZU D-MAX V-Cross – India’s First Lifestyle and Adventure Pick-up, the all new Hi-Lander, All-rounder Pick-up and the ISUZU mu-X, premium 7-seater SUV in the personal vehicle segment and variants of ISUZU D-MAX pick-ups – S-CAB and Regular Cab, for the commercial segment. ISUZU vehicles are known for their reliability and performance around the world. Renowned the world-over, ISUZU vehicles are gaining huge significance in the Indian market as well, thanks to the ‘value proposition’ it offers the customers.
Isuzu Motors India manufactures these products at its modern manufacturing plant in Sri City, spread over an area of 107 acres in the state of Andhra Pradesh. The company began its manufacturing operations in April 2016, with strong focus on quality and commitment to Indian market. In February 2020, Isuzu Motors India announced the start of its Phase-II operations with the inauguration of the new state-of-the-art Press Shop facility and engine assembly plant. An ISO 9001:2015 certified company, Isuzu Motors India is committed to providing products and services of the highest level of quality to ensure customer delight.
The company has dedicated dealer touch-points, conveniently located in 52 locations across the country. The company also operates a Lifestyle Brand Showroom with a Café at Nariman Point, Mumbai. For more information on the company, and its products/services. www.isuzu.in