New Delhi: Isuzu Motors India today launched the ‘Win a D-Max’ Contest* with an aim to reward the best business idea using the Isuzu D-Max as a trusted business partner, by giving away the Isuzu D-Max Super Strong variant as the prize thereby kick-start their venture (existing or start-up). This business idea should focus on Isuzu core values like durability, reliability, efficiency and being a trusted business partner. This is a unique instance of an automobile brand coming up with such an unconventional marketing campaign that creates engagement amongst its present and prospective customer community.
To reach out to its target audience, Isuzu will be using its website www.isuzu.in as the digital platform to run the contest from 15th December 2020 – 15th January, 2021. The participants need to be above 18 years. Applicants to submit their proposals within the time period. The jury of the contest, comprising of senior management of Isuzu Motors India, would be examining every application as per the rules formulated.
The Winner of the contest would get a brand new Isuzu D-Max Super Strong variant as the prize. Registration charges will be considered as per actuals, not exceeding INR 50,000/-. The second prize winner would get ‘Free Insurance’ while the third prize winner gets ‘Free Service / Accessories’ worth INR10,000/- on the purchase of a new Isuzu D-Max Super Strong by 31st March 2021. The Winner will be announced by end- January, 2021 and the vehicle will be handed over by early February, 2021.
Commenting on the contest, Mr. Ken Takashima, Deputy Managing Director, Isuzu Motors India said, “We are delighted to announce the start of this unique engagement initiative. This is a great opportunity for our customer community to showcase their business acumen and win a brand new Isuzu D-Max Super Strong variant to kick-start their venture. Through this contest, we also aim to highlight core values of Brand Isuzu and our reliable Isuzu D-Max as the most trusted partner for any business person who has the drive. We are confident that this campaign will engage our consumers in an interesting way that’s not been done before.”
The new D-Max Super Strong with a 1,710 kg payload was recently launched in October 2020. Powered by the BS VI compliant engine mated to a 5-speed manual gearbox and it is equipped with many first-in-segment features.
With its robust design and unmatched reliability, the D-Max Super Strong is a perfect combination for those buyers who seek not only performance, but also want a dependable partner willing to go with them on their path to progress. The vehicle is highly durable and torture-tested for over 40 lakh kms. on various terrain thereby making it, the most preferred partner on the road for the progressive Indian customers.