IIMC Dhenkanal hosts conference on “Role of media in women empowerment”

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Dhenkanal: A conference was held here at the Indian Institute of Mass Communication (IIMC) Dhenkanal on Tuesday in order to create awareness regarding gender justice. In the conference, jointly organized by IIMC, Indira Social Welfare Association (ISWO) and Oxfarm India, intellectuals from different sectors of the society deliberated on ‘Role of media in women empowerment’.
The meeting was presided over by Pushpanjali Jena, Director of ISWO. Speaking on the occasion, Program executive of Oxfarm India Rukmini Panda said that the condition of women in our society can be understood from the state ratio of our state. “In Odisha there are only 941 women per thousand men while the situation is even worse in Dhenkanal. Similarly, literacy rate is significantly lower among women than men, medieval traditions being the prime reason. The mass media must take a stand against gender based discrimination,” She opined.
Professor of Dhenkanal Law College, Professor Bijay Chandra Mohapatra said, “Domestic violence has become a widespread problem in our society. Not only in India, this problem is also prominent across the world.”
Deliberating on media’s role in women empowerment, Regional Director on IIMC Dhenkanal, Professor Dr Mrinal Chatterjee coined the term ‘IIPP’. He said, “Media can influence the mass through four simple steps. Those are informing (I), inspiring (I), persuading (P) and providing space(P).”
Students of the institute also delivered presentation on several problems and concerns of Indian women at the event,. Students and staff of the Institute also became part of the event.

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