Bhubaneshwar: Solidifying the culture of safe riding in the country, Honda Motorcycle and Scooter India Pvt. Ltd. conducted the National Road Safety Awareness campaign for kids in Bhubaneshwar. The event was conducted at the Sri Aurobindo School & Jaidev Shiksha Kendra in the city.
Road safety is a global priority for Honda. To further expand road awareness to young children who will be the future road users, Honda has flagged off its new National Road Safety Awareness campaign starting January 2019. Through this initiative, Honda aims to cover more than 15,000 young children and adults of 10 schools across cities every month. After the start of Honda 2Wheelers India’s road safety campaign in Mohali and Jaipur, this initiative has now expanded to Bhubaneshwar.
Honda 2Wheelers India’s initiative in the Sri Aurobindo School & Jaidev Shiksha Kendra in Bhubaneshwar was designed with the motto of ‘Safety for Everyone’.
The three-day camp witnessed an overwhelming footfall of over 2800 participants including more than 2700 kids and 80 adults who set out to imbibe the safe riding practices. Students were engaged by the means of interactive and fun yet educational activities on making Indian roads safe for riding.
Speaking on how Honda is striving to make Indian roads safer for children and adults, Mr. Prabhu Nagaraj, Vice President, Brand & Communication, Honda Motorcycle and Scooter India Pvt. Ltd. said, “Safety is Honda’s top priority and so far we have educated over 25 lac Indians on the importance of road safety. Further strengthening our commitment, we have conducted National Road Safety Awareness Campaign in Bhubaneshwar to promote safe riding habits in kids. Through this mega campaign, school children are now learning through fun and taking #TheSafetyPromise with Honda. Our aim is to nurture children as safety ambassadors for the entire family.”
Making learning on the serious topic of road safety more fun-oriented, Honda had different activities for different age groups starting as young as 4 years.
• 4 to 5 year olds were taught the basic do’s and don’ts on road usage by pictures and comics.
• Honda’s specially trained road safety instructors educated children about the do’s and don’ts while commuting in a school bus and cycling.
• 9 to 12 year olds learnt how to ride their cycle safely, or as a pillion on two-wheeler and importance of safety gear on roads. To make this learning more practical and fun, children got to learn on the specially imported CRF50 motorcycles.
• Safety riding theory sessions were conducted for the kids of 13-17 years as well as teachers.
• For 16+ year children, special rider training activity was executed under the guidance of Honda’s trained safety instructors.
• Above all this, Honda also conducted fun educational activities like road safety games and quizzes on daily basis so that participants have fun learning about safe riding too.