Bhubaneswar: Hero MotoCorp Ltd., the world’s largest single two-wheeler manufacturer,today launched its new premium motorcycle, the Xtreme 200R in Bhubaneswar. The Company also announced Cricket icon and captain of the Indian National Cricket Team Virat Kohli as its Brand Ambassador.
Virat will start his innings with Hero MotoCorp, riding on the new Xtreme 200R premium motorcycle. The campaign featuring Virat on the Xtreme 200R will be launched on Wednesday across TV, Print, Outdoor and Digital platforms, to coincide with the start of the nationwide retails sales of the Xtreme 200R.
The new premium motorcycle has been attractively priced at Rs.90900/- (ex-showroom Bhubaneswar).
“Hero MotoCorp is all about new-age, technologically superior and aesthetically pleasing products which are also fun to ride. Brand Hero stands for trust, excellence and resilience – the qualities that truly personifies the charisma of Virat as a global icon. He represents the youth of today, which ‘Fears Nothing’ and aims for the pinnacle – characteristics that have always defined Brand Hero. It is indeed my pleasure to welcome Virat onboard the global family of Hero MotoCorp and wish him a lot of success and fun in this new innings.” – PawanMunjal, Chairman, MD and CEO, Hero MotoCorp
“It is my absolute delight to join the illustrious team at Hero MotoCorp – a truly global brand from India. Millions of young boys and girls of my generation have grown up riding Hero motorcycles and scooters and it is, therefore, a unique and special feeling to associate with this brand. I have known Pawan Ji for long, and I thank him for giving me this opportunity to represent Hero MotoCorp at the global arena. Hero MotoCorp has been one of the largest corporate promoters of sports and sportspersons across various disciplines over the past two decades, and I consider this a huge privilege to be a part of the Hero family. I am eagerly looking forward to an exciting ride ahead.” – Virat Kohli, Captain, Indian National Cricket Team
In keeping with its commitment to bring technologically superior and youthful products to the market, the Company has launched the Xtreme 200R, which is the first among the new range of Hero’s premium motorcycles that are slated for launch this year.
While providing the thrill of riding this bike, the Xtreme 200R keeps the focus on safety with Anti-Lock Brake System (ABS), thereby becoming the first motorcycle in its category to offer ABS as a standard safety feature.
Positioned strategically at the epicenter of the premium space, the Xtreme 200R delivers useful real world performance with a range of premium features, thus providing an appealing overall package to a very diverse and wide range of customers.
The new Xtreme 200R with its muscular and aggressive styling exudes a Roadster stance. Powered by a BS-IV compliant 200cc air-cooled engine, the motorcycle comes packed with intuitive technology and perfect riding ergonomics to deliver an exceptional performance to the rider.