Gramodaya 2017 held at Sakhigopal by XSRM, Xavier University

Bhubaneswar: Gramodaya, 2017, a new initiative of Xavier School of Rural Management, Xavier University Bhubaneswar, was held at Sakhigopal, in the district of Puri on 22nd October 2017 by RMAX, Rural Manager’s Association of Xavier School of Rural Management. Its main objectives are the promotion of products & services in rural areas, studying consumer perception, price preference and product preferences in the rural area. The organizations which actively participated in this event were NALCO, Union Bank, Eicher Tractors and Mahila Udyog, a Self Help Group.
The event officially commenced with the ceremonial lighting of the lamp by Miss Sasmita Pradhan, Chairman of Satyabadi Block in Sakhigopal. She emphasized upon the fact that such events are a great learning opportunity for the budding rural managers. “Gramodaya will be very much helpful to rural people as it will allow them to know about products and get trained”, she added.
The organizations taking part in this event gave the students an opportunity to be part of a series of live projects. Mahila Udyog exhibited their wide range of products like handmade jackets, anklets, bracelets, necklace, earrings etc. Eicher tractors showcased two of its tractor models Eicher-548 and Eicher 485, wherein the customer preferences and requirements were gathered. Union Bank aimed at creating awareness about different types of schemes and services provided by Union Bank like Flexi Deposit, multi-city cheque, SMS/Mobile Banking etc, whereas NALCO conducted surveys for the existing SHGs.

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