Bhubaneswar: In line with the theme of Make in Odisha Conclave 2018, a campaign named “I am Odisha” was launched by the Hon’ble CM during the roadshow in Mumbai on 08th August 2018. #IamOdisha is a tribute to the forces contributing to create a conducive business ecosystem. It tells the stories of entrepreneurship, innovation, and drive while inspiring people to showcase their own. A campaign that celebrates people from the state by highlighting stories that have contributed to the state’s success. #IamOdisha will conclude in a grand finale at the Make in Odisha Conclave, a global summit to showcase Odisha’s strengths as an investment destination and the myriad business opportunities for investors.
To maintain a distinct visual identity for the logo, the existing elements from the Invest Odisha logo were used. In order to do this, ‘O’, the first letter of Odisha which represents the rising sun and also the distinctive red soil of the region was used in the logo to make it synonymous with all things Odisha. The ‘O’ is at the centre of the visual identity and elements of a deconstructed ‘O’ were used as a recurring motif throughout all communication across all social platforms. The call to action “Join the Juggernaut” was inspired from the annual RathYatra of Lord Jagannath which symbolizes an unstoppable force. Through this call to action, investors and the public at large have been encouraged to join Odisha’s march to progress.
The campaign aims to feature prominent young entrepreneurs and innovators from the State, non-resident Odias who have made their mark in the world of business, interesting success stories of MSMEs and skill development, industrial infrastructure, large industries besides remarkable trivia about the State.
Odias across the world are urged to submit their stories or of those around them and select five entries will be felicitated in the Make in Odisha Conclave in November, 2018. The stories need to be in the areas of entrepreneurship and innovation outlining the impact the idea or venture has had on the lives of people. All one needs to do is to log on to www.iamodisha.info and fill up a simple form on the website to share the story. Alternatively, one can just share the story via WhatsApp at +91-7978927908.
Commenting on the response, Sanjeev Chopra, Principal Secretary, Department of Industries, Government of Odisha said, “In the past, the State’s strength’s and achievements were not known widely outside its boundaries. This campaign aims to celebrate the achievements and successes of Odisha. We thank all the people who have submitted their stories so far and urge others to share their story of entrepreneurship and innovation with us.”
The campaign video can be seen here.