Rourkela: Godrej Appliances, India’s leading player in the home appliances segment, is strengthening its presence in Odisha with the launch of its first exclusive brand outlet (EBO) in Rourkela in collaboration with its channel partner M/s Quality Engineering Works. With this launch, the brand will have 20 EBOs in the state of Odisha.
Towards strengthening the supply chain and with a view to create next-level experience for customers in Rourkela market, Godrej Appliances has launched its exclusive brand outlet spread over 1800 sqft. The EBO is strategically located in Jamunanaki, Vedvyas, in Rourkela, District Sundargarh. The EBOs solidify Godrej Appliances’ already extensive network across the country and fulfils the premium product requirement of its customers even in the Tier II and Tier III cities.
With an earnest endeavour to offer a pleasant experience to its customers, the EBO will display the entire range of Godrej appliances including refrigerators, washing machines, air- conditioners, chest freezers and microwave ovens.
Speaking on the occasion of the launch, Ms. Swati Rathi, Head – Marketing, Godrej Appliances, said “The inauguration of Odisha’s 20th Exclusive Brand Outlet today is an important milestone for us. EBOs are a strategic initiative for us – they are key touchpoints for the brand, to reach out to consumers across the width and breadth of the country. We have always endeavoured to be as close to our customers as possible, and hence we embarked on this journey.
Mr. Raghunath Mishra, Zonal Business Head (East OBJ)– Godrej Appliances, further added “We are excited to launch our 20th Exclusive Brand Outlet in Odisha and the first in Rourkela. With our own exclusive showroom, we have the opportunity to showcase our entire range of best-in-class appliances at a single location. Rourkela is an important market for us and we look forward to delighting our customers and persevere to give them the best shopping experience always. Currently, EBOs in Orissa contribute 30% of the total sales in India through this channel.”
Added Mr. Pradeep Kumar Sharma, owner of M/s Quality Engineering Works, “We are extremely delighted to have partnered with Godrej Appliances, which is a highly respected and trusted brand. We will have various attractive offers to benefit our customers. We are sure that our outlet will prove to be a great destination for the discerning customers of Rourkela through its unique offerings from Godrej Appliances.”
Consumers avail one-year free extended warranty on the entire product range (except for Godrej Air Conditioners and Godrej Chest Freezers), one year of product insurance and other attractive finance offers throughout the year, exclusively, at every Godrej Appliances’ EBOs.