GI products – in focus at the Tribes India Aadi Mahotsav at Dilli Haat!

New Delhi: A special focus of the ongoing Tribes India Aadi Mahotsav is the stall dedicated to the 50 tribal GI products.

They occupy a prominent place and all visitors have been visiting this stall with much interest. One notable visitor to the Aadi Mahotsav and in particular the GI product stall was Shri Bhaskar Khulbe, Advisor to Hon’ble Prime Minister of India who visited the event on Sunday February 7, 2021. He visited and took a look at the Van Dhan demo centre, stalls featuring tribal handicrafts and other products and expressed his appreciation for the focus that the 50 tribal GI products have been given.

Speaking on the occasion, Shri Khulbe remarked, “I am pleased to note that TRIFED has actively taken up the cause to promote GI Tagged products and transform into a brand, thus empowering tribal artisans. This Aadi Mahotsav is an excellent way to bring all tribal artisans from across the country in a single place.”

The GI products stall at the Tribes India Aadi Mahotsav features renowned, exquisite items such as Rajasthan’s blue pottery, the Kota Dariya fabric, Madhya Pradesh’s Chanderi and Maheshwari silk, Bagh print, Odisha’s Pattachitra, Karnataka’s Bidriware, Banarasi silk from Uttar Pradesh, Darjeeling tea from West Bengal, Kala jeera from Himachal Pradesh, the extremely spicy Naga chilli, and the large cardamom from the North-east.

Geographical indication tagging has acquired a greater significance ever since the focus has shifted towards Vocal for Local and building an Aatmanirbhar Bharat. TRIFED, Ministry of Tribal Affairs has been facilitating the promotion of GI Tag products along with tribal products and transform them into a brand, symbolizing empowerment of tribal artisans. These initiatives will also help recognize and promote age-old tribal traditions and methods that in danger of being lost due to urbanization and industrialization.

The Geographical Indication, which has been recognized by the World Trade Organization, is used to denote the geographical territory from where a product, be it an agricultural produce, natural product or manufactured, and also conveys assurance of qualities or attributes that are unique to that specific geographic region. India became a signatory to this convention, when, as a member of the WTO, it enacted the Geographical Indications (Registration and Protection Act), 1999, which came into effect from September 15, 2003.

The Aadi Mahotsav festival is TRIFED’s attempt to familiarize the people with the rich and diverse craft, culture and cuisine of tribal communities across the country in one place.

Besides these GI products, one can also find other ethnic tribal handicrafts and products and organic items – from the natural and immunity-boosting tribal produce such as organic haldi, dry amla, wild honey, black pepper, ragi, triphala, and lentil mixes such as moong dal, urad dal, white beans, and dalia to artefacts such as paintings be it in the Warli style or Patachitras; from jewellery handcrafted in the Dokra style to bead necklaces from the Wancho and Konyak tribes of the North-East to the rich and vibrant textiles and silks, namely; from colourful puppets and children’s toys to traditional weaves such as Dongria shawls and Bodo weaves; from iron craft from Bastar to bamboo craft and cane furniture.
One can also enjoy tribal artistic forms and sample tribal cuisine at the Aadi Mahotsav.

The Aadi Mahotsav- A Celebration of the Spirit of Tribal Crafts, Culture and Commerce is on at Dilli Haat, INA, New Delhi till the 15th February, 2020 from 11 am to 9 pm.

Visit Aadi Mahotsav and further the “Vocal for Local” movement! #BuyTribal