Bhubaneswar: Known for its long standing commitment towards building national urban infrastructure projects, the world’s greenest cement company, Dalmia Bharat Cement, is currently making its presence felt through an innovative state-of-the-art structure in Puri. The structure in form of replica of a hockey stadium stands to pay tribute to Odisha’s rich contribution to the game and highlight the State as host to Men’s Hockey World Cup 2018. It will remain on ground for the 9-day long RathaYatra for tourists to savour their stay in the town. Last year a similar life size replica of Lord Jagannath’s Ratha was set up by Dalmia Bharat Cement, which drew lakhs of visitors.
Hockey is synonymous to Odisha, a state, known for its mineral rich ores and cement manufacturing units lending strength to our nation. Odisha’s passion towards the game has seen extraordinary. Over the years Odisha has made significant contribution towards the game by producing world class players who have taken centre stage and earn laurels for the country. Similarly, for over 75 years Dalmia Bharat Cement, a leader in the specialty cements space and the country’s largest producer of slag cement, has shaped the Country’s infrastructure requirements through super specialty cements. On the occasion of RathaYatra, Dalmia Bharat Cement has taken a stand to salute the heroes of Hockey and Odisha for serving the purpose of the spirit of sportsmanship through this cement structure at Puri sea beach.
Reiterating Dalmia Bharat Cement’s success and dedication in Odisha market, Mr. IndrajitChatterji, Executive Director Sales and Marketing (East),Dalmia Bharat Cement, said, “This is our tribute to the Lord Jagannath. Dalmia Bharat Cement has been continuing to reinforce its dominance and growth in Odisha market as a part of its look East policy. We have laid down a comprehensive marketing and promotional plan to reach out and make a difference in the lives of the customers through innovative product offerings. Our business commitment to Odisha is not devoid of our discerning customers, and thus we have consistently engaged to align them to our brand’s inherent legacy and values through innovative campaigns. On RathaYatra we are celebrating the masters of hockey born in this state through this unique structure at Puri. With Odisha hosting Men’s Hockey World Cup this year, we are extending our gratitude to the greats of Indian Hockey from Odisha who made us and the country proud.”
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