Citizen Awareness Campaign on ‘Sustainable Consumption and Lifestyle’ (Sharing Community) in Berhampur city

Berhampur: Sharing among human beings has existed since the earliest civilisation. Humans are hard-wired to share and be social animals. The barter system might have been the earliest form of sharing. From sharing content and media online, Internet has now enabled people to share physical things like homes, vehicles, appliances, furniture, etc with each other. Earlier, people preferred buying from big brands but are now considering pre-owned and refurbished options; people gradually looking at alternative options of sharing or renting a car only when required and people shares/unwanted/unused things could be used by someone who needs (through wall of kindness) these are few examples have now become mainstream and are a part of our daily lives. A sharing or collaborative consumption is a movement which is rapidly growing and will play a pivotal role in shaping our environment and economy.
There are a paradigm shift in idea of ‘me’ to gradually evolving to ‘we’, people are more willing to share, sharing economy applies to all walks of life like goods sharing, knowledge sharing, land sharing, transport sharing, space sharing and labour sharing are few examples. Some of the benefits of collaborative consumption are (1) ensures products are cycled and reused to its complete life cycle, thereby, reducing the effects on the environment, (2) offers economic benefits there by creating self-employment opportunities, (3) instilling trust amongst community members, (4) a desired lifestyle without burning a hole in your pocket, and (5) assets became a liability and owning became scarier (cutting down hyper consumption and wastage). Now time has come to create a sense of ‘sustainable consumption and lifestyle’ among the people to understand collaborative consumption and its benefits to environment and economy.
Youth for Social Development started month long campaign on the theme “Sharing Community”. Today 2nd October 2019 on Gandhi Jayanti volunteers started aware citizens on ‘sharing community’, its multiple benefits and practices with examples in the city. Citizen’s provides with a leaflet detailing with concept, benefits and practices and signed pledge for collaborative consumption. More than 300 people signed the pledge and aware on sharing community.
This campaign will run for 1 month with various activities like public awareness camps, college level campaign, and workshop on sharing community with local government, civil society, media and citizen of Berhampur.

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