Bhubaneswar: A mega cleanliness drive under the banner of ”Mo Beach” cleaning initiative was organised at Odisha”s Puri beach to mark the International Coastal Cleanup Day on Saturday.
The Puri administration claimed that it is the world”s largest coastal clean-up drive that aims to sensitize people about the importance of clean beaches. More than ten thousand volunteers participated in the drive at several places along the district coast.
The volunteers took an oath to protect the oceans and beaches by the simple mantra of Reduce, Reuse and Recycle of waste, especially plastic waste. Another intriguing activity at the beach was a life-size human chain formation of Mo Beach Puri typography.
Students and volunteers were found joining in large numbers to clean beaches near Ramachandi Temple, Konark and Astarang area along the coastline across the district.
They joined volunteers from self-help groups, fishermen community, beachside vendors, hotel owners, photographers, lifeguards, tourist guides, Sebayat community of Jagannath Temple, government officials and employees to name a few.
Chief Minister Naveen Patnaik took twitter to congratulate the people associated with mega coastal cleaning activity.
And soon enough, Twitter went berserk with praise for the event with #PuriBeachCleanup, as a result the hashtag became on of the leading Twitter trend on 21 September 2019. Apart from the hashtag ‘Mo Beach Puri’ was one of the most talked topic in twitter on this day.
Bollywood actor Vidyut Jammwal and internationally acclaimed sand artist Sudarsan Patnaik and actress Nandita Das were spotted at the drive while supporting the initiative.
The efforts of the government were greatly lauded by people from all walks of life on Twitter.