’Amazon Fashion launches new campaign, ‘#FreshItUp with Amazon Fashion

’New Delhi: It’s time to bid adieu to the done and dusted styles and add to your wardrobe latest selection from your favorite brands as you ‘Fresh It Up’ with Amazon Fashion. Coinciding with the New Season launch from over 75 brands, the latest campaign articulates the youthful energy of Amazon Fashion. The #FreshItUp with Amazon Fashion campaign stems from the insight that today’s youth is looking for freshness in everything they do every day, creating a subtle distinction within their peer group.
Featuring in the TVC, Bollywood celebrities, Yami Gautam and Saqib Saleem are the face of this campaign and will unveil the commercial via Instagram Live today.
The 30-second TVC opens with the stunning young couple in an equally breathtaking setting. The couple is seen undertaking new experiences, and have a fresh approach to a usual romantic vacation. The commercial follows the two explore off beat locations, boldly taking on one adventure after the other like unseen caves, treks, yacht rides and beaches while shopping for all their stylish looks on Amazon Fashion. The role of fashion in the campaign is indispensable in enhancing their experiences and positions Amazon Fashion as their preferred shopping destination that offers a wide selection of fresh styles from top brands.
Launching pan-India on 20th March, the six-week long Ad campaign is supported with two consecutive weekend sale, rightly named  TGIF – Thank God Its Fresh!, offering the season’s freshest collection at never-seen-before prices. The first weekend sale will start on 31st March.
Commenting on the campaign, Ravi Arun Desai, Director, Mass and Brand Marketing said, “The #FreshItUp with Amazon Fashion has a youthful narrative that captures the insights of today’s generation perfectly well. It’s drawn from their never-ending quest to experience something both fun and meaningful, uncompromising on their individualistic style. The campaign establishes Amazon Fashion as their ultimate fashion choice for a wide selection of brands and styles so they can always be fashion-ready while they seek, explore and experience fresh things in life”.  The campaign is conceptualized and executed by Ogilvy and Mather.

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