Aditya Birla Health Insurance launches its second full-service branch in Bhubaneswar

Bhubaneswar: Aditya Birla Health Insurance Company Ltd. (ABHICL), the Health Insurance subsidiary of Aditya Birla Capital Limited, a significant non-banking financial services company, today announced the launch of its second full-service branch in the city of Bhubaneswar.

ABHICL will leverage its new branch to reach out to individuals and empower them with the increasing financial protection needs during unfavorable health conditions. Additionally, the company will also focus on promoting the concept of healthy living through its integrated health insurance solutions.

ABHICL has adopted a unique engaging framework utilizing their ‘Phygital’ strategy that empowers individuals to opt for integrated solutions, covering both health insurance with embedded wellness programmes to remain healthy. The ‘Phygital’ strategy provides solution using physical and digitally enabled techniques to ensure higher level of satisfaction and a contactless process.

Being a health and holistic wellbeing promoting company, Aditya Birla Health Insurance is undertaking utmost care while safely opening this branch during the pandemic. As a response to the health and safety needs, this branch will strictly follow Covid-19 related safety instructions to protect customers as well as employees. These regulations include; but are not limited to social distancing, mandatory mask policy, regular branch sanitization, testing body temperature before entry, and hand sanitization.

Commenting on the expansion plans in the city, Mr. Mayank Bathwal, CEO, Aditya Birla Health Insurance Co. Ltd. said, “We are glad to announce the launch of our second full-service branch in Bhubaneswar, whereby we will offer customized health insurance solutions to the residents of the city. The role we see for ourselves is one of a much-needed catalyst to expand the prevalent health insurance landscape in India. By focusing on the ‘health’ in health insurance, our business model has been built around the philosophy of ‘health first’.
He further added, “We at ABHICL have always endeavored to be ahead of the curve in designing innovative health insurance solutions by understanding our customer’s needs, with an ultimate goal of providing protection for every household. We are confident that the people of Bhubaneswar would benefit from our differentiated product offerings and focus on living a healthy lifestyle; a key component embedded in our products”
This includes –
• For Covid-19 – ABHII offers Covid-19 specific coverage plan called Corona Kavach and provides Covid-19 hospitalization expenses cover under retail indemnity products such as ABHI Activ Assure Diamond, ABHI Activ Health Platinum Enhanced, ABHI Activ Health Platinum Essential, and ABHI Activ Care
• For Health Active – Comprehensive Incentivized Wellness Program that will attract the young and health conscious and will motivate, guide and reward them to stay healthy
• For Health Anxious – A Chronic Care Management Program starting Day 1 for individuals dealing with chronic lifestyle conditions such as diabetes, high blood pressure, asthma and high cholesterol
• For Senior Citizens Health & Wellness – 360-degree indemnity health insurance covers for senior citizens with 100% of sum insured as reload for unrelated illness, 586 listed day care procedures that requires hospitalization for less than 24 hours, incentivized wellness program and free health coach
• For protecting health & future – Comprehensive plans for complete protection from major 64 illnesses, every stage of cancer and full protection along with financial backing for you and your family in case of an unfortunate accident.

The company will consistently monitor the health of its customers and will reward them with up to 30 percent of the overall premium annually that will be over and above the other bonus element of higher sum assured for no claims.

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