Cuttack: MDPH, one of the largest Agarbatti manufacturers in the country, is enjoying a great run in Odisha with its popular brands agarbatti brand Zed Black 3-in-1 & Arij. Mysore Deep Perfumery House (MDPH), the Indore (MP) based company, had introduced its new flagship brand Zed black ARIJ to the Odisha market with Odia superstar Varsha Priyadarshini as its brand ambassador last year. On account of International Women’s Day, Zedblack along with Odia Superstar Varsha Priyadarshini felicitated 25 Super Achiever Women Laborers who have been working diligently at its manufacturing unit in Odisha. Varsha Priyadarshini, the face of Zedblack Arij in Odhisa and a major supporter of the cause said “These women through their zest and willpower are fighting all odds and creating a better life for their families. I am extremely overwhelmed to be a part of the Arij campaign which glorifies Odisha through its campaign “Har Saans Main Odhisa” and hopes to create more such empowered women in the days to come”. The event took place on the sidelines of the noted ‘Nari Chira Sammanita’ festival hosted in Cuttack on account of International Women’s Day 2018.
Sharing experience one such woman Jayanti Guru, who works at the factory said “From the income we make, we help our husbands in repaying a part of the loan taken from a local moneylender and the rest in paying our kids’ fees and running the house. And, now I enjoy the process of rolling the agarbatti also after the training I received”.
With Varsha Priyadarshini on board as brand ambassador, MDPH plans to increase employment in Odhisa by motivating more such women laborers to come forward. Agarbatti making through hand is beneficial to women members of rural households who get an average additional income for their family. We provide technical training to rural women to enhance employment opportunities for more women in the state in the near future”, shares Mr. Ankit Agarwal, Director Zed Black.
Speaking about being amongst the major players in the organized agarbatti sector, he adds, “We are setting up one more state of the art factory at Indore (MP) which is about 2 lac Sq. ft. to be operational by April 2018. This would increase our production capacity by 40%. The campaign ‘Har Saans Mein Odisha’, which means Odisha in every breath, talks about the rich heritage of Odisha. And how this heritage which has distinct fragrances will be experienced through Zed Black Arij Agarbatti.”
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