New Delhi: When it comes to comfort and everyday style, Walkaroo from U4ic (Euphoric) International, a VKC group company is the perfect footwear choice for all. Adding a new milestone to the brand, the company today announced a refreshed brand identity with an attitude and stature that builds preference for the brand amongst the young generation. Aamir Khan, one of the biggest superstars in the world today has been signed up as Walkaroo’s new brand ambassador.
The brand campaign ‘Be Restless’ brings alive restlessness showcased by infinity chasers or millennials with hunger for more – for whom goals are like stars in the sky, forever moving and countless. Aamir Khan will be seen in the TVC campaign who effectively epitomizes this idea and continuously strives to achieve new milestones in his career path.
Walkaroo as a footwear brand was conceived and launched in 2013 to embrace the joy of walking. A high-quality footwear brand that caters to all, with an attractive range of footwear at competitive prices. The brand, with introduction of new categories offers footwear choices from sports shoes, lifestyle shoes, casual shoes, sandals, loafers and flip flops for men, women and children.
Reflecting upon Walkaroo’s latest announcement, Mr. Noushad Veluthedath, Managing Director commented, “We are excited to bring on board Aamir Khan as the brand ambassador as his personality completely resonates with the brand ethos. Aamir Khan is known as a perfectionist and has high regard across the country and beyond. We know that he continuously strives to achieve new milestones and thus would be a perfect fit for our brand.” Going forward with this association, our plan is to create a steadfast brand presence by delivering a lasting experience for our consumers.”
Commenting on this association, Aamir Khan said, “I am thrilled to be a part of Walkaroo’s journey of making youth across India move ahead confidently and comfortably.”