Bangalore: TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers, announced a new initiative titled, ‘Kargil Calling – Ride for the Real Stars’ to celebrate the contribution of the Indian Defence forces.
As a part of their ‘Stars behind the Stars’ campaign, TVS StaR City+ has focused on celebrating the real stars of India by highlighting the stories of their contribution to the society. These people are enablers of big achievements but do not seek limelight for themselves. ‘Kargil Calling – Ride for the Real Stars’ is the latest initiative in the series for the real stars, i.e. the Indian Defence forces.
‘Kargil Calling’ intends to invite all Indians to ride together across the country, irrespective of the vehicle they own, to thank the Defence forces for being the enablers of peace, comfort and safety. This celebratory ride will be conducted across all touch points of TVS Motor Company in India on July 26, 2018 which is the Kargil Vijay Diwas.
Commenting on the initiative, Mr. Aniruddha Haldar, Vice President (Marketing) Commuter Motorcycles, Scooter and Corporate Brand, TVS Motor Company said, “With this campaign, TVS StaR City+ ‘Stars behind the Stars’ celebrates the contribution of people who are true enablers of nation building – the Indian Defence forces. With the launch of this campaign, we seek a moment from every patriot to send a wish for the soldiers who guard our happiness. Further, we also invite registrations from across India for the ‘Kargil Calling Rallies’ which will be hosted at all TVS Motor Company touch points. Our over 3500 channel partners are extremely enthused about hosting this activity and we look forward to a positive response.”
The nation-wide campaign to call for wishing the Defence forces and participating in the celebratory ride will be launched on July 06, 2018 on TVS StaR City+ website. These wishes would be printed on buntings and handed over to Indian Defence forces.
The 360-degree campaign will span across Print, Outdoor Hoardings, Social Media as well as Radio.