New Delhi: Somany Ceramics Limited, a leading player in the Indian ceramic industry, launched their latest 360° brand campaign – ‘Apka style, Somany style’. The fresh and peppy campaign reinforces the brand’s commitment tomeet thediverse consumer personalities and requirements through their vast product portfolio. Through this campaign, the brand successfully communicates how the homes of consumers are essentially an extension of their own selves and the wide-ranging Somany Ceramicsportfolio enables them to personify their quirks and fancies.
Mr. Abhishek Somany, MD, Somany Ceramics, said,“Somany Ceramics is a home grown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.” He further added, “The campaign will have a 360° reach and will be activated across all touch points like outdoor, airports, television, cinemas and digital. With this campaign we intend to strengthen our position as the first choice for Indian consumers for all their tiling needs to make their dream homes come to life.”
Ajay Gahlaut, Deputy CCO, Ogilvy India, says “Building or renovating one’s house is an extremely personal experience as home owners want to leave their stamp all over their house. Many expectations, expressions, experiences and identities are connected towards choosing every square foot and tiles play an extremely important role. In our commercial, we showcase peculiar, quirky and highly distinct characters and how Somany has a befitting tile to represent their uniqueness. The tagline ‘Aapka style, Somany style.’ further cements our proposition.”
The campaign will unfold with a power packed all round outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV with an estimated 1000+ GRP’s.