Bhubaneswar: India’s leading personal care brand Pond’s & Dove, has taken an initiative to celebrate Raja Festival in Bhubaneswar on 16th June, 2018. Noted Actress, Archita Sahu and Mr Vikrant Shinde, Consumer Cluster Head, Orissa & Jharkhand, Hindustan Unilever Limited were present to grace the occasion.
Hindustan Unilever celebrates Raja as a festival which celebrates womanhood! We have been participating in this festival over the last couple of years and will do so in the coming years as this is an unique opportunity for us to connect with and understand our consumers from here
Pond’s & Dove has taken a unique initiative to celebrate the spirit of womanhood during the auspicious occasion of Raja. The activation was around educating women on regime building and helping them find ways to take care of themselves. Also making them understand the usage of facewash & conditioner for great skin & hair said Mr Vikrant Shinde, Consumer Cluster Head, Orissa & Jharkhand, Pond’s & Dove
Raja festival is a four-day-long affair and it marks the beginning of the solar month when the season of rains starts. It marks the sowing season in Odisha. It is believed that the Mother Earth is also interpreted as the first day of the three-day menstruation period of the divine wife of Lord Vishnu. During these three days women are given a break from household work. Girls deck themselves up with traditional Saree and alatha on their feet.
The event had garnered positive response from the audience. The event was held from 14th June to 17th June, 2018. More than posts had been uploaded in the Facebook page.
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