New Delhi: Panasonic India, a leader in innovation and technology,recently launched its new TVC for its 2017 line-up of 4K Ultra HD TVs along with the UA7 sound system, featuring brand ambassador Ranbir Kapoor. The new TVC features the company’s high-end range of 4K television series, designed to deliver picture quality and sound, accurate to the filmmaker’s original vision. The 360 degree campaign has been conceptualized and conceived by Publicis Capital and will be supported on television, Print, OOH, Cinema and Digital.
The new TVC is currently broadcasted pan-India across mix genre television channels, majorly focusing on GECs, HD, News & movies, and lifestyle & kids channels among others.To tap specific audience, Panasonic has created shorter edits for different genres such as GEC, sports and movies. Keeping in line with the company’s business strategy, the TV campaign will also cover the regional and Hindi heartland featuring in TV channels like Star Plus, Colors, Zee TV, Zee News, Gemini TV, Sun TV and Asianet among others. The regional outreach includes Southern and Eastern Indian market.
To experience the next level of 4K TV viewing, the new TVCprovidesPremium Picture Quality with vivid range of colour. Each frame of the 40 sec television commercial illustrates the latest technology by Panasonic such as cinematic viewing experience with vibrant colour, brilliant brightness, good picture quality and dynamic sound. The commercial begin with a question by the Ranbir Kapoor on what makes a good movie experience great. Answering the question, the latest technology of Panasonic are showcased which are required for a truly cinematic picture, including dramatic lights and shadows, stunning levels of detail, billion breathtaking colours and technology mastering accuracy among others. At the end of the commercial, the actor asks the viewers whether they are ready to go beyond, with all features along with room filling rich sound in the new range of Panasonic’s 4K Ultra HD TV.
Commenting on the new TVC, Mr. Sarthak Seth, Head – Brand & Marketing Communications, Panasonic India, said, “Rejoicing 99 years, we are constantly developing and providing productsto become a trusted partner of our customers. With festive season on a high, we are happy to launch our new campaignwith Ranbir Kapoor, to boost the sales of our popular TV range. The commercial perfectly captures how the Shinobi Ultra range is designed to deliver picture quality and sound, delivering Greatest Cinematic Experience. With this campaign, we aim to build connect with our consumers and highlight our range equipped with superior Japanese technology.”
According to the creative agency Publicis Capital, “Panasonic as a brand always believed in offering the best to its consumers. This year with their launch of 4K TVs, they have strengthen the belief further. The latest communication announces the launch of Shinobi Ultra 4K TV series, the story revolves around the best 4K experience and captures the key features that takes the TV viewing experience to next level.”
Panasonic’s 4K Ultra HD TV and UA7 sound system are available in a combo offer to consumers, offering a greathome-entertainment experience. The high-end 4K television series EX750 and EX600 are available in screen sizes ranging from 43-inch to 65-inch across the 4K models.To provide an elegant music experience, the company offers an all-in-one sound system UA7 with the new 4K UHD TV range (49”, 55”, 65”).The flagship model EX750 isavailable in 65-inch and is priced at Rs. 3,10,000. For EX600 series, the range is available in 55-inch, 49-inch and 43-inch screen sizes priced at Rs. 1,78,900, Rs. 1,41,000, Rs. 78,900 respectively.