Mostly this festival is celebrated in the month of Magha at Mahimagadi of Joranda, situated nearly 25 kms away from Dhenkanal. This is mainly celebrated by the religious people belong to the religion, locally named ‘Alekh/Mahima’ dharma.

From the year, 1874 this unique festival was regularly held year after year. For the first time Mahima Swami has imagined and created the idea of this great fair. Every year the people belong to Mahima religion gather here to celebrate their annual function, termed as “Joranda Fiar". From each nook and corners of Orissa the devotees come to this place to discover calmness in their life and how to achieve nirvana (Swarg) after death.

According to the devotees they pray altogether to their god by saying. Alekh Brahma’ and burn enough amount of ghee in “Jajnan Khud’ to being peace back into the earth’s life. They believe that this devotion will provide our earth pureness and all the basic needs people cherish in their day-to-day life.