OPPO announced a new TVC featuring brand ambassadors – Deepika Padukone and Sidharth Malhotra

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New Delhi: OPPO, The Selfie Expert, today announced the latest addition to its popular F-series – OPPO F9 Pro. With 5 minutes of VOOC Flash Charge one can get 2 hours of talk. It also sports industry’s first Gradient Color Design. The F9 Pro has been designed to offer a unique experience and represent OPPO’s technologically advanced and innovative expertise. Priced at INR 23,990, OPPO F9 Pro will be available in gradient color combinations – Sunrise Red, Twilight Blue and Starry Purple. It will go on sale from 31st August 2018 across all offline and online partners and the pre- order will begin on 21st August 2018 exclusively on Flipkart.

With several breakthroughs such as industry’s first 6.3 inch ‘Waterdrop Screen’ design, high screen to body ratio of 90.8%, unique gradient color design and a 3500 mAh battery, the OPPO F9 Pro offers much more in addition to an excellent selfie function – an immersive experience, fast charging and long-lasting battery. OPPO F9 Pro is powered by MediaTek Helio P60, the SoC platform featuring AI technology that offers flagship features to consumers without a premium price tag.

Commenting on this launch, Charles Wong, OPPO India President, said “India is a priority market for us and we always strive to offer products that are in sync with the demands of our consumers. We are thankful to our young consumers for the appreciation the F-series has received. It motivates us to keep innovating to offer advanced products and F9 Pro is the result. It has been designed to elevate smartphone experience with several technological breakthroughs combined with superior aesthetics and quality. F9 Pro is yet another example of OPPO’s passionate and innovative spirit that believes in bringing the best to its consumers.”

 

Commenting about the processor, TL Lee, General Manager, MediaTek’s Wireless Communication Business Unit, added: “The OPPO F9 Pro with its advanced camera and selfie focused features is ideally powered by the MediaTek Helio P60 with NeuroPilot AI technology. The P60’s AI-computing architecture maximizes performance, power efficiency and delivers AI enhanced imaging consumers want and expect when capturing life’s moments. The OPPO F9 Pro with a built-in P60 technology offers a top-tier smartphone experience.”

At the launch, OPPO also announced a brand new TVC featuring the Brand Ambassadors – Deepika Padukone and Sidharth Malhotra. The TVC titled ‘5 Minute Charge, 2 Hour Talk’ revolves around a day in the life of two characters played by Deepika and Sidharth. It highlights OPPO F9 Pro’s VOOC Flash Charging capability that enables a user to be connected to their loved ones even with a 5-minute charge on a low battery.

Breakthrough charging: Rapid Charge with VOOC
OPPO found that the most common problem of Indian and Southeast Asian users is their smartphone’s battery life. These consumers often land in some awkward situations where they are running out of battery. Keeping these in mind, OPPO F9 Pro comes with VOOC Flash Charge. This technology, independently developed by OPPO, applies low voltage charging technology and has a charging speed which is up to four times faster than general charging at 5V/1A. And if you’re in a hurry, a quick 5-minute charge is enough to maintain 2 hours of talk.

 

In addition to increasing the charging speed by four times, VOOC also boasts an intelligent five-layer protection system from the adaptor to the port and interior of the phone. VOOC has replaced the voltage reducing circuit with a MCU, making VOOC a cool fast charging tech. You can use your phone and at the same time maintain high speed fast charging, which a high voltage fast charge will not be able to support.

Since OPPO launched VOOC in 2014, VOOC has applied over 500 patents and is used by over 90 million consumers, making VOOC the most mature commercial fast charging technique. In terms of battery life, F9 Pro is equipped with a 3500mAh battery and an optimized AI battery management. It’s fair to say F9 Pro guarantees a great battery life.

Breakthrough Design: Waterdrop Screen with Gradient colors
As an increasingly popular smartphone brand among young people, OPPO taps into their tastes in fashion and style to design products with far-reaching appeal. With gradient colors, the youth can showcase their personality and attitude.

OPPO has three gradient color combinations – Sunrise Red, Twilight Blue and Starry Purple. The Gradient Spraying Technology and “Frame Gradient” tech used by OPPO realizes a perfect combination of gradient design on the back and the user a more unified viewing experience. In the sunlight, the F9 Pro shines like a crystal gem and flowing water. The color design aesthetics of the OPPO F9 Pro reflects both OPPO’s design ideology and insights into what aesthetics appeals to young consumers around the globe.

 

Besides the gradient color design, the F9 Pro screen is also beautiful and appealing. OPPO has always believed that a smartphone is not just a tool for communication but also a piece of art. The screen occupies almost all of F9 Pro front except for a small droplet at the top due to which it’s called the “Waterdrop Screen”, inspired by a water drop.

The F9 Pro comes with an impressive 6.3-inch bezel-less screen that features a resolution of 1080*2340 and an aspect ratio of 19.5:9, a super-high screen-to-body ratio of 90.8%.

 

Breakthrough photography: From Selfie Expert to Portrait Artist
OPPO’s legacy of strong photography is even further enhanced with OPPO F9 Pro. While OPPO initially established its expertise as the “Selfie Expert”, the brand has now begun to focus on capturing all round beauty.

For the first time, OPPO F series is equipped with dual rear cameras (16MP + 2MP). There are a few common pain points that a user faces with portrait mode. Firstly, you often get blurry and fake Bokeh effect. Secondly, the lighting condition is complicated, causing images to be either over-exposed or particularly dark. The main camera for F9 Pro at the rear is a 16MP plus f/1.8 aperture lens. This, plus the secondary camera, will calculate the depth-of-field to achieve better Bokeh effect for rear photography.

After the hardware completed Bokeh effect, the F9 Pro portrait mode can use the depth information to add light and apply AI beautification to get an exclusive portrait lighting style. Users can achieve different effects using Film Light, Natural Light and Rim Light for a great portrait photography experience. In regard to shooting with the rear camera, F9 Pro is equipped with dual cameras to catch every moment. 16 independent and 800 combined scenes can be recognized by AI Scene Recognition.

 

OPPO F9 Pro’s 25MP front-facing camera also does not disappoint. OPPO F9 Pro can accurately collect 296 feature points for each subject, referencing them against its massive database of facial images, analyzing features before making enhancements, customized for each subject. The AI Beauty Technology 2.1 can provide users with up to 8 million different personalized beautification effects – now selfies are more attractive while keeping the natural look of each human subject intact.

Additionally, F9 Pro supports multiple interesting camera features such as AR Stickers, Super Vivid mode and slow motion video.

Breakthrough experience: ColorOS 5.2 AI Intuitive System
Based on Android 8.1, OPPO brings the ColorOS 5.2 Operating System to create a smarter interactive experience for users. Intelligence is everywhere in ColorOS 5.2. The F9 Pro is equipped with the Google Lens which gives users a faster means to obtain information. Basically, it will attempt to identify the object or read labels and text and show relevant search results and information.

When it comes to hardware, the 6GB + 64GB memory combination improves the speed of operation. F9 Pro also supports 256GB memory expansion. To satisfy users with multiple SIM cards, F9 Pro applies a design that contains 3 card slots, two for SIM cards and one for the storage card.

At the launch, OPPO also announced the OPPO F9, another variant of the F series family which will be hitting the Indian market soon at INR 19,990.

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