Bhubaneswar: Homegrown premium and express tea-outlet ‘cha cTea’ launched its second outlet in Bhubaneswar, today. This is a unique addition to the rich lifestyle segment of the smart city with the slogan ‘Brew Better, Drink Different’.
The first outlet of the brand was opened in Saheed Nagar during September 2016, which is a much appreciated initiative with thousands of foot fall by the time.
Subroto Bagchi, Chairman, Odisha Skill Development Authority, Mr. Madhsudan Padhi, Transport Commissioner and K. P. Dhal Samanta, Retd. Lt. General graced the event and inaugurated the new lifestyle and food destination at PS Plaza, KIIT Road, Patia, Bhubaneswar.
“cha cTea is being conceived to build as a distinctive tea house chain in India. We are passionate about tea and we believe that our uniquely immersive in-store tea experience will make you fall in love with India’s national drink and rediscover our tea drinking culture”, said Prasanna Satpathy, Managing Director of the brand.
Other promoters of cha cTea include Ms. Murchhana Satapathy, Mr. Srustijeet Mishra and Ms. Sunita Mishra who were present at the opening event.
The outlet is also offering scope to the visitors to connect with the world through rare magazines, videos and other unique content. Especially it offers exclusive space for individuals, organizations and corporate for small parties and get-togethers and other intellectual activities over cups of tea.
Being a new generation brand, cha cTea also engages technology like digital PoS (Point of Sales), advanced IVR (Interactive Voice Response) for order and support, a web site for multi-channel eCommerce and social media presence that enhanced the social commerce support.
The promoters wish to take cha cTea to other cities of India and build it as a national brand.