Puri: As Puri readies itself to host the Lord Jagannath’s Rath Yatra, one of the biggest annual festivals celebrated in the state of Odisha, Jio is all set to join in the festivities. Each year, lakhs of devotees, tourists from across the world, and pilgrims throng the city to witness what is the world’s oldest chariot procession of their favourite deities – Lord Jagannath, Balabhadra, and Subhadra.
This year, Jio is taking Rath Yatra close to Jio users wherever they are with the LIVE telecast on Jio TV app through Jio’s 4G-LTE all-IP high-speed network. Devotees will be able to witness the Rath Yatra on their smartphone devices through a LIVE telecast of the procession on Jio TV, Jio’s catch-up TV app, and celebrate the spirit of the festival.
Rath Yatra is India’s living heritage and people’s love for Lord Jagannath is unparalleled. There is huge fanfare as all the three richly decorated chariots that are nearly 45 feet tall are pulled by pilgrims and devotees themselves, marking the ultimate in people participation. Jio will connect with the devotees, revelers, and participants in this festival.
Jio will set up an experience zone on the Bada Danda stretch, part of the famous 2-km route of the Rath Yatra, to showcase devices such as Jio Phone, LYF smartphones and JioFi, the portable Wi-Fi hotspot. Jio will also showcase its upcoming JioPhone Monsoon Hungama Offer and facilitate services such as new SIM card activations, recharges, and Mobile Number Portability (MNP). Apart from this, Jio kiosks will be seen along the famous Puri beach.
With an aim to facilitate the maximum benefits of Jio’s 4G ecosystem the Monsoon Hungama brings Jio Digital Life to millions of users. Key highlights of this offer are as follows:
• The JioPhone “Monsoon Hungama” offer is an attractive offer for existing feature phone users and is available only on the existing model of the JioPhone.• Starting July 21st, users can exchange their existing feature phone and get a brand new JIOPHONE (existing model) for an effective entry cost of just Rs 501!• This reduces the effective entry cost of the JioPhone from Rs 1500 to as low as Rs 501.
As a special community gesture, two (2) Jio Vans are planned to provide free of cost conveyance to elderly pilgrims from Maltipatpur to Talbania & vice versa (which connects Puri Highway).
On this auspicious occasion, Jio will provide raincoats for policemen and fire brigade personnel who will be on duty managing the throng of pilgrims, revelers, travelers, and devotees, throughout the Rath Yatra, as a means of conveying appreciation, support, and thanks to the force.
Jio is connecting an ever growing number of Indians on its advanced 4G-LTE high-speed network, while bringing in the latest apps, devices, and services to ensure a digital life for all of India.
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