Fullerton India starts rural business operations in Odisha

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Bhubaneswar: Fullerton India Credit Company Limited (Fullerton India), a leading non-banking financial company with a strong pan-Indiapresence,announced the launch of new rural branches in Odisha. The new branches,launchedin Berhampur, Balugaon, Nimapada and Jagatpur, are the first set of rural branches in the state andwill operate under Fullerton India – Gramshakti, the rural business brand of Fullerton India.These new rural branches will offer Livelihood Advancement Loans for Women Groups. Fullerton India has been serving its customers in Odisha through an established network of 3urban branches spread across Bhubaneswar, Cuttack and Rourkela.
Mr. Vishal Wadhwa, Head of Rural Business, Fullerton India Credit Company Limited, commented on the launch, “The robust economy of Odisha, supported by its manufacturing units and access to natural resources, induces demand for organised credit in the state. Odisha, stood second across all states in terms of rural livelihood disbursal in FY18 and thus is a highpotential market for us. Taking cognizance of the business opportunity we aim to drive inclusive growth in untapped hinterlands of Odisha, through our new rural branches under Fullerton India – Gramshakti.”
Fullerton Indiahas been committed to improve customer experience and expand its reach through the development of digital assets using unique initiatives such as bio-metric authentication processes andtransaction devices to ensure quick and hassle free loan processing.Fullerton India has carved a niche for itself in the financial services sector through an extensive reach, robust customer baseand a strong product portfolio.

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