Bhubaneswar: Ever since its entry to Odisha market with the successful ‘Blueprint for Smart Odisha’ campaign, Dalmia Cement has moved itself at a speed to justify what its tagline reads, ‘Dil Jode, Desh Jode’. Contributing to nation building by multiple special grade cement, the brand has left no stone unturned to reach out to the masses. A number of initiatives have been taken during the year to spread awareness about the science and art of quality construction. Be it the Dalmia pavilion at Bali Jatra or mason meets held across the state, Dalmia cement has attempted to sensitize people about benefits of using quality cement in construction work.
Adding another feather to its cap, the brand is now ready to make its presence felt through an innovative state-of-the-art structure set up for tourists to savour their stay in Puri during the Ratha yatra. Showcasing rapid infrastructure development of Odisha along with a life size chariot, the fun zone allows people to get themselves clicked on the backdrop of Bay of Bengal while learning global best practices in house building from industry experts present at the venue. The structure, to stay there till Bahuda yatra, has already started drawing visitor’s attention.
Reiterating Dalmia Cements success and dedication in Odisha market, Mr. Indrajit Chatterjee, Executive Director – Sales & Marketing, Dalmia Cement, said, “Over the past one year Dalmia Bharat Cement has been continuing to reinforce its dominance and growth in Odisha market and has laid down comprehensive marketing and promotional plans to reach out to prospective customers. Our business commitment to the state is not devoid of our discerning customers, and thus we have consistently engaged to align them to our brand’s inherent legacy and values through innovative marketing campaigns.”After marking a new chapter in the cement manufacturing sphere by launching the unparalleled Dhalai Special Dalmia DSP Cement and Dalmia Cement in Odisha last year, it is now celebrating its journey and success by strengthening its position in the East. The brand now boasts of more than 650 dealers and network partners (about 3200 counters) in the state.
Dalmia Cement has also come up with unique flyover lookalike structures on the highway reaching to Puri from Bhubaneswar to remind people to be cautious while driving and follow traffic norms. “These are rainy days with unusual surge in traffic to and from Puri. Local people as well as highway drivers need to be very careful at this point of time to avoid mishaps on the road. Thus we have attempted to draw their attention to road safety through some innovative initiatives,” said a company spokesperson.
Commenting on the brand’s footprint in Odisha, Anirban Paul Chowdhury, Head of Marketing for Dalmia Cement in East, said, “Dalmia Cement is one of the foremost homegrown brands in India with substantial presence in South, East and North East. Since its launch in Odisha last year, it has cut through barriers to reach out to the people of Odisha and connected well with the end users with innovative marketing initiatives. The Ratha structureat Puri on the occasion of Ratha yatra is another opportunity for us to connect with our audience. The response has been good so far and we expect the bondage to strengthen further as we move on from here.”
Dalmia Cement has been pioneering in slag cement with many befitting cement types for different stages of construction. By using slag, a waste material from steel industry, as its raw material, Dalmia Cement has proven determination to stay environment-friendly. It has been recognized as World’s Greenest Cement for its low carbon footprint based on GNR data of World Business Council for Sustainable Development’s Cement Sustainability Initiative.