Bhubaneshwar: Blackberrys, India’s leading menswear brand flagged off the 2018 edition of The Distinguished Gentleman’s Ride in Bhubaneshwar. The morning saw distinguished gentlefolk in Bhubaneshwar don stylish suits from Blackberrys, tussle their ties, press their tweed, and sit astride classic and vintage styled motorcycles for the world’s largest motorcycle charity event, The Distinguished Gentleman’s Ride. The riders started their journey from Cha-biscuit, Acharya Vihar and travelled around the city showcasing their support and raising awareness for the cause.
Started in the year 2012, by Mark Hawwa, the iconic ride is held in 600+ cities across 95 countries every year. It is a worldwide campaign where tens of thousands of men dressed in their finest attire ride astride in their classic motorcycles to raise funds and awareness for prostate cancer and men’s well-being in India.
Blackberrys, as an official style partner, styled the riders with stylish suits and accessories like Helmets, Badges, and Stickers. Thousands of riders rode on their bikes to support the cause in a fashionable way.
Speaking at the occasion, Mr Ramesh Kaushik, Vice President Blackberrys said, “Being India’s leading menswear brand, Blackberrys considers men’s well-being a critical aspect for them to rise and succeed. The association with The Distinguished Gentleman’s Ride brings together the message to support men’s mental health & prostate cancer. We are very happy to lend our support to such a noble cause and create awareness across the country. We are absolutely ecstatic to witness the flurry of elegant riders riding and supporting a significant cause in the city.”